Ad Campaigns

Become the savviest online advertiser you know.

Prepare to learn Social School’s insanely powerful 3-tiered journey-based formula,

Before building the most successful set of digital ad campaigns your budget and bottom line have ever seen.

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Using the customer journey as our guide, we’ll map out a series of powerful target audiences for our Facebook, Instagram and LinkedIn ads, and learn how to move our prospects from top of funnel prospects to bottom of funnel customers.
From there, we'll discover how to leverage the right campaign objective and ad types to capture our cold prospects, nurture them into a warm fan, and incite them towards into action, conversion, and advocacy as a hot lead.
Finally, we’ll identify the corresponding ad placements, assets and strategies that will most move the needle for your business – either as a one-off campaign, or an always-on, evergreen paid social strategy.

Get your game face on because this is powerful stuff, and a must-have complement to your organic content creation efforts.

Course Outline

MODULE 1

Discover the unparalleled landscape of today’s most powerful digital advertising platform, and the endless opportunities within it.

MODULE 2

Build your target audiences according to the strategically mapped stages of your buyer journey, with top, middle and bottom of funnel in mind.

MODULE 3

Identifying the objective, placements, budget, duration, assets and ad types that make up your world-class paid campaigns.

MODULE 4

Discover the proven 1-2-3 structure of high performing digital ads, and the funnel methodology that takes them to an entirely new level.

MODULE 5

Build a standout series of Facebook and Instagram ad campaigns, spanning ‘cold reach,’ ‘warm engagement,’ and ‘hot traffic’ objectives.

MODULE 6

A look at the top ways to test, optimize and iterate your highest performing campaigns, with data insights and anecdotal info to guide you.

MODULE 7

Identify additional platforms and placements for your paid campaigns, including Google, Pinterest, LinkedIn, and Twitter, and where and when it makes sense to invest.

A Snapshot

of the unparalleled learning material, case studies and feature demos found inside Ad Campaigns.

 
Ten guided videos, over 160 learning slides, dozens of action items, and lifetime access to the course and all updates.

SAY NO MORE AND LET'S GO!

Bonus Material

*THE WORKBOOK*


Yours to download from within your course dashboard:

A highly actionable series of questions, prompts, planning tools and content starters to support you in the immediate implementation of your learnings, and the utmost success going forward.

COURSE HOST:  
Kelly Doody, Social School Founder


 

Are you ready? 

Your seat in the Ad Campaigns Lab awaits.

The Investment:

Just $59.00

INCLUDES:

  • Lifetime access to all course videos, learning materials and updates
  • Immediate availability in your Social School Academy dashboard
  • 7 powerful course modules led by renowned Social School faculty
  • Behind the scenes demo videos of guided ad campaign builds
  • Downloadable workbook featuring highly implementable action steps
  • The timeliest platform-specific training, tactics and tools around
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A's to your Q's

We build the modern marketing courses we wish we'd had.

Insights, training and tools to get you seen, grow your business and scale your revenue, no matter your experience or expertise.

Ad Campaigns is course #305 in the 360 Series

These highly actionable 60 to 90-minute labs bring you exactly what you need to know about today's most powerful digital platforms and tactics – right now.

Build your arsenal of digital skills and platform strategies, one by one and win by win, for just $59 a piece.

 

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Social School Facebook for Business course

School is in.

Grow your digital advertising skills, make some serious gains.

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