Audience Building

As with all courses, labs and tool kits purchased from Social School as of January 1, 2020 onwards, you have unlimited access to them for life.

Not only does this allow you to complete the courses in your Social School Academy dashboard as fast or slow as you like, but it means you have forever access to your learning materials and downloads, as well as the continuous updates, edits and additions the course receives. In this sense, we invite you to buy it once, and brush up on it forever.

We're quite sure there's no industry evolving quite as quickly as digital marketing, and our job at Social School is to disseminate the top opportunities and tactics for today's marketing professionals and modern businesses, as quickly and effectively as we can. 

There's never been a better time to dive in, build your course suite, bookmark your learning dashboard, and watch your skills soar.

The 360 Series learning labs are built with the intention of getting you in, out, and activating – all on the same day.

Each lab consists of between 3-6 modules, with a learning video for each, and one master downloadable workbook. The workbook contains a series of prompts, planning tools and jumpoff points to work through as the course progresses, or at the completion of the learning videos, if that's your preference.

While the total instruction time for each lab is generally 60-90 minutes, how far you take the workbook exercises and the implementation of your learnings into your marketing program or current business model is completely up to you. 

However, our wholehearted recommend is this: Dedicate an entire day for each 360 Series lab, or 6-8 hours in total.

This type of time block allows you to get the absolute most out of the course, and activate the 'ACE' model that every Social School program is built on:

• Actively watch the learning videos
• Complete the workbook exercises
• Execute and implement on the spot 

Once upon a time, we called these refreshing 360 Series labs 'The 101's.' They were born from a need to offer a comprehensive lay of the land and action-oriented learnings around the leading platforms and tools in the social and digital marketing landscape.

The problem was, the materials presented were a far cry from boring, entry-level basics. Instead, each course purposefully assembled the must-know evolutions, features and opportunities of each and every platform – in real-time.

The courses offered, and still do, the most timely, tactical, full-circle view of the subject at hand, jammed with real-world examples, platform updates and inspirations. And thus, they soon earned themselves The 360 Series re-name.

Whether you're a total newbie or a seasoned marketer, The 360 Series learning labs pull the best and most lucrative pieces out of each platform, so you can immediately and effectively apply them to your business. 

Beyond that, every 360 Series lab is continuously updated as the platform and subject matter evolves, in order to keep you forever in the loop and at the top of your game.

If this is your first time investing in a Social School course, lab, tool kit or certificate program, you'll be sent an email inviting you to log into your shiny new SS Academy virtual learning dashboard the moment you register.

If you don't see the email, please check your spam folder, and while you're at it, please be sure to add [email protected] to your list of safe senders.

If this isn't your first rodeo and you've purchased other courses or programs from us, your login will be the same, but voila! The suite of pretty courses in your custom dashboard will have grown. (Fine print: sometimes you need to log out and then back in again in order for your new purchase to show up.)

Once inside your Social School Academy dashboard, you will also be able to access your account settings, and update your email, password and other items anytime.

Finally, while our Academy and the courses and tools within it are best viewed on a desktop or laptop screen, you can absolutely consume them from a tablet or mobile device as well.

Do so either by opening the links to your dashboard within a regular browser app (we recommend Google Chrome) on your phone or tablet, or via the Kajabi app, available on both iOS and Android. Once you've downloaded the little blue app, simply log in as you normally would, and your tight and bright Social School learning library will appear!

Whether you're seated at your desk or growing your digital skills from the palm of your hand, we've got you covered.

Unsure of where to begin either within The 360 Series or at Social School as a whole?

The most common path our students take is to start with the 100-level labs in The 360 Series, and then work their way into the 200 and 300-level courses.

If there is a particular lab that you really need to explore and it's further down the list, don't sweat! Each lab, regardless of your level of expertise or prior learns, is built to cover the fundamental features and most timely opportunities for anyone to implement.

This isn't Coding 501, after all. It's a place to skill up on today's top social and digital tools, so you can grow your reach and return as quickly and successfully as possible.

The second most common place our students begin their skill-building journey is with our Social Media Marketing Certificate program, either by diving into all 5 courses at once, or by starting with course #1 – Social Media Strategy, and adding on from there.

Final tip: The 360 Series platform-specific learnings do indeed make a great side-by-side complement to our certificate programs, which are more overarching and strategy-focused in their teachings. Take several of them simultaneously or work through them sequentially, and prepare to execute like a champ.

Should you encounter any difficulty accessing your learning dashboard or the courses and programs within it, Social School's support team is just a click away.

If, upon completion of your training, you're looking for additional insight, collaboration and support, our private Social School Communities – most notably The Social Club and The Content Club – welcome you with open arms.

They are the magical place our global network of students and alumni gather to continue growing their digital game, both as a complement to their training, and long after their learning is complete.

Discover more about them here, and we hope to see you there!