Audience Building

Your people: know them, reach them, win them over.

Identify your ideal audience, their pain points and wildest dreams.

Then, construct your highly strategic cold, warm and hot audiences in Facebook Business Suite, and watch your promoted content and ad campaign results soar.


Behind every high performing content piece or ad campaign is a spectacularly receptive audience.

The only way to guarantee a warm reception to our message, however, is to ensure it meets the needs, hopes and dreams of our customers and prospects. We must know, understand and speak to them in a way that creates a meaningful emotional connection.

The secret lies in words and imagery that goes beyond surface-level talking points, and audience targeting that extends past geographic and demographic factors, and deep into the interests, behaviours, beliefs, fears and desires of our people.

Thanks to the unparalleled data insights within our social platforms, we can find profound connection points with our ideal audience, while building powerful customer profiles and targeting parameters, and positioning ourselves as the perfect solution.

Better yet, we can do it in a way that moves our prospects along a purposefully crafted journey, where our audience groupings correspond with our ad messaging, and our prospects move closer towards the solutions they seek, while we do the same.

Course Outline


Define your ideal audience of prospects and customers based on geographic, demographic and psychographic factors


Identify the kind of written and visual content that speaks to your audience’s wildest dreams and deepest desires, while inserting your value proposition and converting leads to sales


Understand the fundamentals of digital audience targeting and craft your strategic target personas


Discover journey-based segmentation tactics, the ideal audience journey, and the Facebook, Instagram and LinkedIn Audience Hierarchy


Create a powerful collection of hot, warm and cold audiences inside of Facebook Business Suite, and roadmap the path ahead

A Snapshot

of the unparalleled learning material, case studies and feature demos found inside Audience Building.

Five guided videos, over 100 learning slides, dozens of action items, and lifetime access to the course and all updates.


Bonus Material


Yours to download from within your course dashboard:

A highly actionable series of questions, prompts, and audience building tools to support you in the immediate implementation of your learning, and utmost success going forward.

Kelly Doody, Social School Founder

"One of the most overlooked pieces of the modern marketing and digital advertising mix? The proper targeting of our organic and paid content.

Rather than ensuring our message is being seen by our actual prospects and customers, too many of us broadcast our content to a vast array of uninterested individuals and unqualified buyers, and then wonder why it's not working.

It's time to reverse engineer the process by determining exactly who our ideal audience is, where they are directing their attention, and what stage of the buyer journey they're at. 

Before you spend another minute creating content or dollar on paid campaigns, join us for an unparalleled redesign of your target audiences and go-forward advertising plans."

Are you ready? 

Your seat in the Audience Building Lab awaits.

The Investment:

Just $59.00


  • Lifetime access to all course videos, learning materials and updates
  • Immediate availability in your Social School Academy dashboard
  • 5 powerful course modules led by renowned Social School faculty
  • 4 bonus demo videos of guided audience build-outs from inside the Facebook Audience Manager dashboard
  • Downloadable workbook featuring highly implementable action steps
  • The timeliest platform-specific training, tactics and tools around

A's to your Q's

We build the modern marketing courses we wish we'd had.

Insights, training and tools to get you seen, grow your business and scale your revenue, no matter your experience or expertise.

Audience Building is course #304 in the 360 Series

These highly actionable 60 to 90-minute labs bring you exactly what you need to know about today's most powerful digital platforms and tactics – right now.

Build your arsenal of digital skills and platform strategies, one by one and win by win, for just $59 a piece.


Social School Facebook for Business course

School is in.

Grow your audience targeting game, never look back.