Capture, nurture, fulfill and convert within the inbox – the number one place people prefer to receive their promotional content.
Within this powerful digital marketing tactic lies high-conversion automation, brilliantly creative design, dynamic sequencing and behaviour-triggered campaigns.
Whether you’re building your email marketing strategy from scratch or expanding into funnels and automation, this lab will build your foundation, and set you soaring beyond it.
Prepare to identify your audience. content pillars, frequency and style, while mapping out the 3 high-converting campaign types every business should have, from 'capture' to 'nurture' to 'fulfillment' at its finest.
You'll discover new ways to grow your list and expand your open rates, while compelling subscribers to take the actions you want them to take within the email campaigns they’re traversing.
Finally, learn how to leverage the full weight of your email marketing provider's campaign tools and triggers, while making your email content a standout pillar of your overall marketing mix.
Discover the changing face of email and the power that lies behind it, moving beyond social's role as the queen of acquisition, and crowning itself the champion of retention, advocacy and conversion.
Identifying the key email campaign types that move your prospects through the sales funnel and toward their goal – and you toward yours.
From design, imagery and style to turbocharged targeting, segmentation, personalization and automation, discover how the winning email formula is not only fun, but using today's dead easy email marketing platforms, refreshingly friendly too.
From embedding clever pop-up forms and lead magnets into your site, to seasonal list-building campaigns designed to boost your subscriber base, the platforms and tools to support your email efforts have never looked so good nor functioned so well.
of the unparalleled learning material, case studies and feature demos found inside Email Marketing.
Four guided videos, over 100 learning slides, dozens of action items, and lifetime access to the course and all updates.
Yours to download from within your course dashboard:
A highly actionable series of questions, prompts, planning tools and content starters to support you in the immediate implementation of your learns, and the utmost success going forward.
Kelly Doody, Social School Founder
"Of all the digital tools at our disposal today, the power of building your list and reaching your subscribers with consistent, compelling, action-oriented content cannot be denied.
Join me as we explore the many merits of today's email marketing platforms, and the endless tools and opportunities they provide. Leave with immediately implementable skills and a solid plan to leverage this imperative tactic in your business today and for years to come."
Are you ready?
Your seat in the Email Marketing Lab awaits.
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Email Marketing is course #202 in the 360 Series
These highly actionable 60 to 90-minute labs bring you exactly what you need to know about today's most powerful digital platforms and tactics – right now.
Build your arsenal of digital skills and platform strategies, one by one and win by win, for just $59 a piece.
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