LinkedIn for Business

Welcome to today's most underleveraged social platform, where organic reach still rules.

It's time to open your eyes to the unparalleled and underutilized opportunity that is LinkedIn marketing –

packed with features and primed to bring you the reach, relevance and ROI you've been waiting for.


Thought you knew LinkedIn? Think again.

Amidst the crowded landscape of today’s social platforms and pay-to-play algorithmic influences, this lab offers an extensive look at one of today's most effective marketing tools.

Prepare for a deep dive into the LinkedIn Business dashboard to explore the unique position the platform occupies, thanks to an ever-growing and highly influential user base, continuously expanded feature offering, and unparalleled sales and marketing integrations.

If the stats don’t capture you, surely the opportunities will, as we outline the key places within LinkedIn's suite of business tools that are ripe for you to make your mark, stand out from the crowd, and establish awareness, expertise, leadership and trust.

World-class case studies and profile audits will guide us toward the businesses, brands and individuals that are nailing their LinkedIn strategy, and help us create the kind of content that lands, while identifying trends and inspirations to embrace in order to leverage this game-changing tool like never before.

Course Outline


Identifying the elements of LinkedIn's uptake and user base that makes it increasingly relevant for today's businesses big and small, and the factors rendering its organic reach as best in class, and absolutely worth leveraging.


Comparing passive vs. proactive LinkedIn marketing, how to show up in order to see results, the new and existing business features worth farming, and how to create incomparable value for your internal and external audience alike.


Unparalleled brand awareness, loyalty and affinity meets killer content, campaigns and conversions. Get ready to meet the makers of LinkedIn's top performing business pages, feeds, articles, groups and paid content.


What's the value of well strategized, curated and scheduled content if it's not seen and heard? Learn how to add influencers, analytics, associations and amplification to your LinkedIn mix for epic reach and exciting returns.


See why LinkedIn's business tools go well beyond those of its competitors when it comes to hiring, marketing and selling, and how to add the LinkedIn Campaign Manager platform and its easy paid reach solutions to your strategy.

A Snapshot

of the unparalleled learning material, case studies and feature demos found inside LinkedIn for Business.

Five guided videos, over 100 learning slides, dozens of action items, and lifetime access to the course and all updates.


Bonus Material


Yours to download from within your course dashboard:

A highly actionable series of questions, prompts, planning tools and content starters to support you in the immediate implementation of your learns, and the utmost success going forward.

Kelly Doody, Social School Founder

"Among today's most powerful digital marketing tactics is the untapped opportunity that is LinkedIn, and its ever-expanding lineup of features, post types and growth tools."

"Join me as we tap into its impressive business functionalities, from Pages, Groups and Articles to Stories, ads and promoted content. Leave with immediately implementable skills and a solid plan to leverage this imperative tool in your business today, and in the years to come."

Are you ready? 

Your seat in the LinkedIn for Business Lab awaits.

The Investment:

Just $59.00


  • Lifetime access to all course videos, learning materials and updates
  • Immediate availability in your Social School Academy dashboard
  • 5 powerful course modules led by renowned Social School faculty
  • Downloadable workbook featuring highly implementable action steps
  • The timeliest platform-specific training, tactics and tools around

A's to your Q's

We build the modern marketing courses we wish we'd had.

Insights, training and tools to get you seen, grow your business and scale your revenue, no matter your experience or expertise.

LinkedIn for Business is course #103 in the 360 Series

These highly actionable 60 to 90-minute labs bring you exactly what you need to know about today's most powerful digital platforms and tactics – right now.

Build your arsenal of digital skills and platform strategies, one by one and win by win, for just $59 a piece.


Social School Facebook for Business course

School is in.

Grow your LinkedIn game,
never look back.