$99.00 USD

Care to double down on your social skills?

Add the next course in the Social Media Marketing Certificate series – DIGITAL ADVERTISING – to your learning library now at $10 off the regular price.
You won't find this offer anywhere else, and we invite you to grab it while it's hot before you leave the shop!

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SMM 04 | Mobile Photo & Video

Get ready to find, capture and curate the perfect photos and video for your ongoing content marketing needs and brilliant social feeds.

It’s never been more important to employ beautiful custom imagery into your digital marketing efforts, particularly as each and every social platform becomes more visually rich. Look no further than Facebook, Instagram or Twitter to see embedded photos, autoplaying videos and plenty of algorithm preference in user newsfeeds for rich, image-containing content.

And since not every business has a professional photography or video production budget, it’s never been more important to learn the right tricks, hone your skills and maximize your chances of photo and videographic success, right from the affordability and familiarity of your mobile phone. 

Understand the theory behind the visuals that will take your content to the next level. In Module #1, we’ll help you figure out what type of imagery best tells your story and reinforce why video content is a must-have in any modern marketer’s toolkit.

Dive deeper into photography for social media in Module #2. Understand the fundamentals of taking a photo on your phone and get a sneak peek into our favourite pieces of hardware and software to make your photos sing.

If content is king, then video content reigns supreme. In Module #3, you’ll get a crash course in video storytelling and learn about the various types of videos and how every business can use them. Find out which editing apps we keep at our fingertips.

What you'll get:

  • 3 Learning Videos
  • Downloadable Action Sheets
  • Unlimited lifetime access to the course and all updates

See you on the inside!


Word on the street:

I just wanted to thank you for such a wonderful experience - I learned so much and am really looking forward to taking your Digital Advertising Certificate next. #socialschoolgroupie

Ellen FitzGerald Reichbart, Marketing Consultant

The Social Media Marketing certificate was great! I was able to pick up really valuable tips and tricks which really made the work worthwhile. I kept thinking of all the small business owners/mid-sized firms who would benefit from these courses – I’ll definitely be recommending it to others.

Mel Durupt, City of Calgary