$99.00 USD

Care to double down on your digital skills?

Add the next course in the Digital Marketing Certificate series – GOOGLE ADS – to your learning library now at $10 off the regular price. That means you pay just $89 USD instead of $99.
You won't find this offer anywhere else, and we invite you to grab it while it's hot before you leave the shop!

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DM 02 | Search Engine Optimization

Maximizing online visibility and putting the power of search engine optimization to use is a mountain the majority of today’s website-owning businesses, organizations and individuals are convinced they’ll never climb.

With a basic understanding of how search engines work, however, the development of an effective, adaptable SEO strategy is not only possible, but extremely powerful.

At a time when simply cutting through the clutter and being found online is half the battle, proper use of keywords, titles, meta tags, search terms, sitemaps and beyond is an absolutely imperative piece of the marketing puzzle. Beyond that, identifying offsite link-building opportunities, optimizing user experience and measuring and reporting on what matters is now a necessary component of doing business.

This course will show you how to make search work for your brand, and exactly what to do to get found fast.

In Module #1 you’ll finally learn what SEO really is and how to use it effectively for your business. Debunk some of the most common myths and learn what the “Big Three” areas of SEO are.

Understand the concept of crawlability and how it relates to SEO. See what types of errors search engines look for and learn how to fix them in Module #2.

In Module #3, you’ll dive deeper into content and keywords and learn how Google understands website content. Discover the key components of on-page SEO and learn how to create an effective keyword map.

Learn about the importance of link building in Module #4 and discover some of the best ways to build powerful backlinks. You’ll also find out about some of the key SEO reporting tools and resources available.

What you'll get:

  • 4 Learning Videos
  • Downloadable Workbook & Worksheets
  • Unlimited lifetime access to the course and all updates

See you on the inside!