$99.00 USD

Care to double down on your digital skills?

Add the next course in the Digital Marketing Certificate series – SEARCH ENGINE OPTIMIZATION – to your learning library now at $10 off the regular price. That means you pay just $89 USD instead of $99.
You won't find this offer anywhere else, and we invite you to grab it while it's hot before you leave the shop!

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DM 01 | Digital Strategy

While there is no arguing the value that digital plays in awareness, expansion and revenue generation for today’s businesses big and small, it is a daunting reality to determine the most effective tactics and applicable tools one should be implementing.

This course will elevate your knowledge, skills and insight into the biggest opportunities existing in online marketing today, and prepare you for world-class strategic execution with planning calendars, templates, budgeting and mapping tools, ensuring your return is measured, managed and maximized.

Strategically outline your digital marketing business goals in Module #1. Move beyond just social media marketing and content marketing and understand how to integrate them into a broader, more cohesive digital marketing plan with both paid and organic tactics supporting one another.

Gain a deep understanding of modern email marketing and its unique opportunities for your business. In Module #2, you’ll start to execute on your digital marketing strategy for well-planned, high return paid digital campaigns.

Develop custom guidelines and best practices for better reach, resonance and return from your website, email marketing, blogging, social media and SEO efforts in Module #3. You’ll also discover the imperative pay to play opportunities that exist on social media and beyond.

What you'll get:

  • 3 Learning Videos
  • Downloadable Action Sheets
  • Unlimited lifetime access to the course and all updates

See you on the inside!


Word on the street:

Kelly and the team at Social School were excellent. I took the Digital Strategy course and it allowed me to be more informed, objective and critical when reviewing our digital campaigns. Social School did an excellent job of teaching the ol' dog new tricks.

Don Wilson, Alberta Sport Connection

I had a great experience taking the Digital Strategy course. The applied knowledge, advice and overall information covered were just what I needed in building my business. Highly recommend!

Natalie Bourgault, Brand Designer