$99.00 USD

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SMM 05 | Digital Advertising

Prepare to learn the art of strategic content promotion, amplification and analysis, and intelligent (affordable!) digital ad campaign building and management.

While creating top notch social posts, branded content and communications materials is essential, actually getting it seen and heard is the key.

Get ready to deep dive into the top measurement tools and tactics, and discover best practices for promotion, amplification and targeting. Learn how to build and manage your very own unforgettable digital ad campaigns, featuring custom audiences, in-house creative, analytic insights and more.

In Module #1, you’ll learn why you should be using Facebook Business Manager and how to get started with it. Gain a solid understanding of what content is (and isn’t) working by diving into Facebook and Instagram Insights, as well as Google Analytics.

Understand the power of strategic targeting using Facebook’s Audience Manager. In Module #2, we’ll teach you the difference between cold, warm and hot audiences and how to reach each of them.

Get the basics (plus some) of advertising on social media in Module #3. Target your exact audience with highly compelling content and promotional campaigns, when and where you want to reach them.

What you'll get:

  • 3 Learning Videos
  • Downloadable Action Sheets
  • Unlimited lifetime access to the course and all updates

See you on the inside!


Word on the street:

The skills you taught me in the digital advertising course have been paying off! The reach and interactions for the page I manage have been going up with every post!

Cynthia Goddard, Goddard Solutions

I can't say enough about how the education and mentorship from The Social School has positively affected my start-up business. I came out of the course with more tools and knowledge than I ever expected and a confidence in myself to apply the skills I learned.

Janna Hattingh, Holistic YYC