Understanding the effectiveness of your digital marketing efforts in today’s ever-changing online environment extends far beyond baseline metrics and well into meaningful actions and conversions, and a serious understanding of what’s performing where, and how to continuously improve your content targeting, testing, optimizing and reporting.
This course maps out today’s most simple yet effective methods for gleaning insights, optimizing both organic and paid content, and spending every cent of your marketing budget like a brilliant, nimble ninja. Learn how to easily prepare meaningful reports, analyze data, share social media and digital marketing insights and benchmark your efforts for ongoing growth and success.
Use metrics and modeling to analyze the specific behaviours of your online audience to understand the flow, journey, and user experience of your site and platforms. Dive deeper into the customer journey in Module #1 and understand how it forms the foundation of your measurement framework.
In Module #2, you’ll use benchmarking to evaluate current paid and organic performance and begin to measure the revenue impact of social media. Learn strategies for optimizing both your organic reach as well as your paid reach.
In Module #3, you’ll create meaningful templates for easy monthly benchmarking and results reporting and identify ways in which your digital channels and user interfaces can better serve your audience, grow your leads and convert them to sales.
What you'll get:
3 Learning Videos
Downloadable Action Sheets
Unlimited lifetime access to the course and all updates
See you on the inside!