Scheduling and Automation

Master your content creation and publishing process, make enormous inroads in your business.

Exhausted by the content marketing game?

Discover our proven processes and planning tools to bring your content to life and your elevated marketing plans moving forward – week after week, month over month.


It’s one thing to dream, conceive and create, and another thing entirely to get your content plans off the ground and out the door on a consistent basis.

Course Outline


Understand who you are speaking to, what you need to convey to them, and how to bring it all to life. Map your key milestones and campaigns for the year ahead, alongside your strategic monthly sales and marketing themes.


Identify precisely where your audience’s attention lies, and how you need to show up. Establish your company’s integral content pillars, while adding interest, variety and readability with the use of content categories. Layer in your 'keystone content' and 52 scroll-stopping topics to guide you through the year. Finally, combine your pillars, categories, key messages, topics and titles into your ever-growing content bank.


Learn the tried and tested way to pull together your entire content mix in one seamless place, executed with the help of a comprehensive planning tool. As well, name your detailed weekly post plans for creating your content in advance, and keep it rolling out on track.


Nail your consistent, compelling, month-in-advance content with Social School's proprietary ‘N.I.C.E.R. Method,' repeated weekly or monthly depending on your preference. Learn the ideal split between pillar and filler content, and declare your Tier 1, 2, and 3 platform commitments.


Learn today's top tools to aid in your content creation, scheduling and growth. We'll look at the leading single and multi-platform social media automation apps, as well as blog and email marketing software to make your scheduled content a breeze. Finally, meet some additional tools of the trade to tie it all together, and see your content success soar forevermore.

A Snapshot

of the unparalleled learning material, case studies and feature demos found inside Scheduling and Automation.

Four guided videos, more than 120 learning slides, dozens of action items, and lifetime access to the course and all updates.


Bonus Material


Yours to download from within your course dashboard:

A highly actionable series of questions, prompts and tips to support you in the immediate implementation of your learns, and the utmost success going forward.

Kelly Doody, Social School Founder

"Every day we are told of the immense level of overwhelm and burnout our fellow digital marketers and business owners are feeling as a result of the intense demands – and volume – of today's content marketing channels, and the level of commitment required to execute them well.

And while we can't remove the need to be present on social, we can find ways to make the journey more seamless and successful, while keeping you sane.

After more than a decade of running content marketing agencies, teams and client work, and meticulously honing the processes and practices delivered through our training programs, we are exceedingly proud of the systems we've developed.

From our 'keystone content' framework and Tier 1, 2 and 3 posts, to the 'N.I.C.E.R. Method of Content Creation' and month-in-advance process, we are teaching content marketers, entrepreneurs and large enterprises alike how to reclaim their lives, get off the hamster wheel, and truly work smarter, not harder.

This course is so much more than a look at how to schedule your content, and instead, an entire system of digital marketing activation like you've never seen before.

Come on in – we guarantee you won't regret it."

Are you ready? 

It's time to get strategic, and your seat in the Scheduling and Automation Lab awaits.

The Investment:

Just $59.00


  • Lifetime access to all course videos, learning materials and updates
  • Immediate availability in your Social School Academy dashboard
  • 5 powerful course modules led by renowned Social School faculty
  • Downloadable workbook featuring highly implementable action steps
  • The timeliest platform-specific training, tactics and tools around

A's to your Q's

We build the modern marketing courses we wish we'd had.

Insights, training and tools to get you seen, grow your business and scale your revenue, no matter your experience or expertise.

Scheduling and Automation is course #205 in the 360 Series

These highly actionable 60 to 90-minute labs bring you exactly what you need to know about today's most powerful digital platforms and tactics – right now.

Build your arsenal of digital skills and platform strategies, one by one and win by win, for just $59 a piece.


Social School Facebook for Business course

School is in.

Nail your content process, never look back.