
Social Insights

Analyze, optimize, win, repeat.
Data analysis never felt so good.
It's time to take your social media efforts to the next level.
Learn what analytics matter most according to your industry, business goals and marketing strategy, and how to leverage your top performing posts and platforms to their utmost capacity.
Analyze your digital data, glean meaningful insights, fine-tune your posts and pages, and prepare to approach your overarching digital strategy like it was a science, not a guessing game.


Course Outline

MODULE 1
What metrics are most important in today's social landscape, and which ones to pay attention to for a results-focused, data-led digital strategy
MODULE 2
A deep dive into Facebook Insights, the best places to find them, and how to benchmark your efforts – and results – across meaningful timeframes


MODULE 3
A look at Instagram's in-app analytics as well as those found deeper inside of Facebook Business Suite, and how to get past the vanity metrics in order to focus on meaningful actions and custom conversions
MODULE 4
How to use the various data sets within your digital tools and platforms in order to drive the most effective long-term content strategy and paid campaigns

A Snapshot
of the unparalleled learning material, case studies and feature demos found inside Social Insights.
Four guided videos, over 100 learning slides, dozens of action items, and lifetime access to the course and all updates.






Bonus Material

*THE WORKBOOK*
Yours to download from within your course dashboard:
A highly actionable series of questions, prompts, planning tools and content starters to support you in the immediate implementation of your learns, and the utmost success going forward.

COURSE HOST:
Jaimie Love, Lead Instructor
From killer content to art direction, social strategy and creative community engagement, Jaimie loves nothing more than sharing her knowledge and passion for communications with others.
Expert faculty member in the Social Media Marketing Department, Jaimie brings more than 12 years of marketing experience along with endless entrepreneurial insights to students and clients alike, equipping them with the social skills they need to succeed.

Are you ready?
Your seat in the Social Insights Lab awaits.

A's to your Q's
How much time do I have to access the course and all learning materials?
What's the average length of time it takes to complete the course?
What level of social or digital marketing expertise is this built for?
Where do I go to access the course videos and downloads?
How do I know what course to start with and what order to take them in?
What kind of support will I have as I progress through the learning materials?

We build the modern marketing courses we wish we'd had.
Insights, training and tools to get you seen, grow your business and scale your revenue, no matter your experience or expertise.

Social Insights is course #106 in the 360 Series
These highly actionable 60 to 90-minute labs bring you exactly what you need to know about today's most powerful digital platforms and tactics – right now.





Build your arsenal of digital skills and platform strategies, one by one and win by win, for just $59 a piece.
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